WebHook Configuration

Campaign Rewards can be configured in the AppVirality Dashboard to be reported as server-side callbacks. This is considered to be a very secure and prominent practice.

Type 1: For Conversion Event
Type 2: For User Reward Event

Configuring Webhooks

Reward notifications through Web hooks are user-defined HTTP post backs which are triggered on pre-defined events to receive the reward/event information.

Each web hook expects a HTTP URL to deliver payload (web hook data).

To configure the Web hook URLs navigate to:

App Details on your AppVirality Dashboard by clicking on left menu,
Select the desired campaign from the available list (these are the ones which are either in Drafted or Live status, implying that these are the only ones which you may have created - even if partially)
Click on More, an array of new options shall show up
Click on Notifications
Switch over to the Web Hooks tab

Dashboard › App Details › Select Appropriate Campaign and Click on More on the campaign card › Click on Notifications › Switch to Web Hooks tab

OR

Navigate to:

‘Reward Configuration’ from your Dashboard
Select the appropriate Campaign from the dropdown
Select API under Choose your rewarding/payment system

Automatic Retries

In case of any failure, AppVirality will set off automatic retries as below:

Retry	Time
1	5 minutes after the failure
2	30 minutes after the previous retry
3	120 minutes after the previous retry
4	360 minutes after the previous retry

The webhook configuration requires only 2 webhook URLs, where all would exist and operate on a mutually exclusive basis, i.e. they do not have any inter dependencies when it comes to their individual operation. These two webhooks shall hence forth be identified as follows:

Conversion Event URL
User Reward Webhook URL

On Conversion Success (Conversion Event URL)

This callback is received when a successful Conversion Event is triggered. The payload contains information regarding the rewards received by Referrer and Friend.

This webhook will get fired immediately; if the user is eligible for the reward, on receiving the conversion event.

NOTE: Conversion webhook will get fired immediately on successful conversion. Fraud check will not happen by the time this webhook get’s fired. Please use Check Reward status API before rewarding the users.

{
  "campaignid": "4619",
  "campaignname": "SaaS Referral",
  "growthhack": "SaaS_Referrals",
  "eventname": "Signup",
  "extrainfo": "Extra Info",
  "friend": {
    "userkey": "10fcef9c79c9abc89acda32a00da12345",
    "emailid": "friend@mail.com",
    "name": "User Name",
    "storeuserid": "101234",
    "rewardid": "1234",
    "rewardtype": "InstoreCredits",
    "rewardeddate": "3/31/2017 7:08:50 PM",
    "reward": "10",
    "months": "20",
    "rewardunit": "% Discount",
    "couponcode": "",
    "expires": "",
    "reachedmaxlimit": "false",
    "location": "User Location",
    "rewarddetails": [
      {
        "rewarddtlid": "1234",
        "amount": "10",
        "rewardeddate": "3/31/2017 7:08:50 PM",
        "eventname": "Signup"
      }
    ]
  },
  "referrer": {
    "userkey": "10fcef9c79c9abc89acda32a00da12345",
    "emailid": "referrer@mail.com",
    "name": "User Name",
    "storeuserid": "101234",
    "rewardid": "1234",
    "rewardtype": "InstoreCredits",
    "rewardeddate": "3/31/2017 7:08:50 PM",
    "reward": "4",
    "months": "4",
    "rewardunit": "% Discount",
    "couponcode": "",
    "expires": "",
    "reachedmaxlimit": "false",
    "location": "User Location",
    "rewarddetails": [
      {
        "rewarddtlid": "1234",
        "amount": "4",
        "rewardeddate": "3/31/2017 7:08:50 PM",
        "eventname": "Signup"
      }
    ]
  }
}

Payload Parameters Explained

Parameter	Description
campaignid	Unique Campaign ID
campaignname	Name of the Campaign
growthhack	Growth Hack Type
eventname	Signup, Conversion & Any defined Custom Events
extraInfo	Info provided during the Conversion Event. Data will be Uri encoded.
friend	Object that consists Friend details along with his reward information obtained through Referral Program
userkey	Userkey of the friend
emailid	Email of the friend
name	Name of the friend
storeuserid	This is the ID with which you recognize the user uniquely in your store.
rewardid	Reward ID, to Track the Reward and Distribution
rewardtype	Type of Reward (Coupon, InstoreCredits, Other)
rewardeddate	Reward Initiated Date (eg: 31-Mar-2017)


reward	amount of money to reward (null when non-monetary incentive is used)
months	No.of months to reward (null when non-monetary incentive is used)
rewardunit	Currency Unit of the Reward
rewarddtlid	Reward detail ID
amount	amount of money to reward (null when non-monetary incentive is used)
couponcode	Coupon code dispatched to Friend as a reward. Only when the Reward type is coupon.
expires	Coupon expiry date.
location	Friend location (City, State, Country).
reachedmaxlimit	Will be True, if Referrer has already obtained Maximum Reward Cap for Referral Program.
referrer	Object that consists Referrer details along with his reward information obtained through Referral Program
userkey	Userkey of the referrer
emailid	Email of the referrer
name	Name of the referrer
storeuserid	This is the ID with which you recognize the user uniquely in your store.
rewardid	Reward ID, to Track the Reward and Distribution
rewardtype	Type of Reward (Coupon, InstoreCredits, Other)
rewardeddate	Reward Initiated Date (eg: 31-Mar-2017)
reward	amount of money to reward (null when non-monetary incentive is used)
months	No.of months to reward (null when non-monetary incentive is used)
rewardunit	Currency Unit of the Reward
rewarddtlid	Reward detail ID
amount	amount of money to reward (null when non-monetary incentive is used)
couponcode	Coupon code dispatched to Friend as a reward. Only when the Reward type is coupon.
expires	Coupon expiry date.
location	Friend location (City, State, Country).
reachedmaxlimit	Will be True, if Referrer has already obtained Maximum Reward Cap for Referral Program.

On User Reward Event (User Reward Webhook URL)

Triggers on User meeting the eligibility criteria for the incentives configured in the campaign. The payload contains reward details which is are to be updated for the user.

{
  "userkey": "10fcef9c79c9abc89acda32a00da12345",
  "emailid": "user@mail.com",
  "name": "User Name",
  "storeuserid": "101234",
  "rewardid": "1234",
  "rewardtype": "InstoreCredits",
  "rewardeddate": "3/31/2017 7:11:23 PM",
  "reward": "4",
  "months": "4",
  "rewardunit": "% Discount",
  "couponcode": "",
  "expires": "",
  "reachedmaxlimit": "false",
  "location": "User Location",
  "rewarddetails": [
    {
      "rewarddtlid": "1234",
      "amount": "50",
      "rewardeddate": "3/31/2017 7:11:23 PM",
      "eventname": "Signup"
    }
  ]
}

Payload Parameters Explained

Parameter	Description
userkey	Userkey of the user
emailid	Email of the user
name	Name of the user
storeuserid	This is the ID with which you recognize the user uniquely in your store.
rewardid	Reward ID, to Track the Reward and Distribution
rewardtype	Type of Reward (Coupon, InstoreCredits, Other)
rewardeddate	Reward Initiated Date (eg: 31-Mar-2017)
reward	amount of money to reward (null when non-monetary incentive is used)
months	No.of months to reward (null when non-monetary incentive is used)
rewardunit	Currency Unit of the Reward
rewarddtlid	Reward detail ID
amount	amount of money to reward (null when non-monetary incentive is used)
couponcode	Coupon code dispatched to Friend as a reward. Only when the Reward type is coupon.
expires	Coupon expiry date.
location	Friend location (City, State, Country).
reachedmaxlimit	Will be True, if Referrer has already obtained Maximum Reward Cap for Referral Program.

You may need to test/inspect/debug your webhook integration while setting up the above configurations.

Go toTesting Webhooks